But today more than ever we are committed to a healthier planet full of healthier people. Compare Ocean Spray to its competitors by revenue, employee growth and other metrics at Craft. Ocean Spray also placed a high premium on effective advertising, signing Sarah Ferguson, the Duchess of York, in 1996 for the "It's Your Zing!" For Business Inquiries, please contact our corporate offices in Lakeville-Middleboro, Massachusetts at (508) 946-1000 Weekdays, 9:00 a.m. to 4:00 p.m. Eastern Standard Time. Find cranberry juices, recipes, and more information about cranberry health and our farmers. Since then, the Ocean Spray cooperative has grown to more than 700 grower families all across North America. For close to 90 years, Ocean Spray, its family-farmer owners, and our team members have had a long-standing passion for health, taste and authenticity in all our products. Under no circumstances does any information posted on stockzoa.com represent a recommendation to purchase or sell a stock. Email Us All of us at Ocean Spray appreciate your message and will do our best to respond in a timely manner. Cranberries were believed to have been present at the first Thanksgiving feast in 1621. Highlights of this decade were numerous, and included the incorporation--and then formal assimilation--of Canadian growers; the first Ocean Spray television commercials; the retirements of Urann in 1955, and Makepeace (who had served as secretary-treasurer) in 1957; the introduction of frozen cranberry-orange relish and frozen cranberries; and the final renaming of the cooperative in 1959 to reflect the central importance of the Ocean Spray brand. Ocean Spray. John C. Makepeace and Elizabeth F. Lee, the other two owners involved in Urann's proposed merger, joined Urann in signing a certificate of incorporation in June 1930. By 1943 the co-op controlled 15 facilities for production, storage, and distribution. For a time, the co-op was in danger of folding, but a partial comeback in sales for 1960, as well as a government subsidy for unsold cranberries found to be free of residue, kept the business going. Find Ocean Spray Cranberries, Inc. … Craisins sweetened dried cranberries--a direct competitor to raisins in the dried fruit category--had their national launch in 1995, with Cran-Currant Black Currant Cranberry Juice Drink made available for purchase in 1997. St. James Press, 1999. Try this great product from Ocean Spray. Instagram and parent company Facebook ripped off Stories -- … Small, reddish, and distinguished by a strong, bitter flavor, the cranberry was first used by various Native American tribes in the New England area to make dyes as well as a high-energy food called pemmican: a concentrated mixture of dried venison, fat, and cranberries shaped into cakes. Their products include cranberry sauce, fr… Ocean Spray was formed in 1930 by three cranberry growers with a simple love of cranberries. Track 13F-HR Filings for Hedge Funds and Value Investors. Our consumer affairs representatives are ready to answer any questions you may have about the company, our products, programs, recipes and more. Preserving a strong brand image, perfecting production forecasting techniques, and promoting operational efficiency have all led the cooperative to its position as the leader producer of canned and bottled juices and juice drinks in North America. We're proud to be grower owned since 1930. By the mid-twentieth century, mechanical pickers were invented to replace manual procedures, and soon wet-harvesting techniques were developed to take advantage of the cranberry's natural buoyancy. Milne's largest customer was Ocean Spray, but the subsidiary also served such major food companies as Kraft General Foods, Gerber Products, Nestlé, Sunkist, Welch's, and Baskin-Robbins. 433 talking about this. Urann reasoned that a merger would erase the stiff competition he faced from the Makepeace Preserving Co. of Wareham, Massachusetts, and The Enoch F. Bills Co. of New Egypt, New Jersey. Throughout the 1990s Ocean Spray rolled out a steady stream of new products. Discover. Facing a Serious Crisis That Began in Late 1959. Javascript is disabled or is not supported by your browser. A leader in the marketing of shelf-stable juice drinks, Ocean Spray Cranberries, Inc. is responsible for 75 percent of the cranberries sold worldwide. Among the products introduced by Cranberry Canners during the 1930s were Cranberry Juice Cocktail and Ocean Spray Cran, both tart-tasting forerunners of later, sweetened juice and juice concentrate products. Enjoy the crisp, clean taste of cranberries from Ocean Spray®. Exports to Europe also began during this era. Gelsthorpe's answer, unpopular at the time, was to emphasize juice drinks under the Ocean Spray brand. Cranberries quickly became known as "cancer berries" and hopes for any profits from that year's holiday sales were dashed. Since its beginning, the company has functioned as a grower-owned agricultural cooperative; however, its strong emphasis on new product introduction, advertising, and packaging places it in direct competition with many publicly owned companies. Most importantly for its parent company, Milne tripled in size from the acquisition through the early 1990s and became a significant generator of non-patronage revenue, which was reinvested in the cooperative for future expansion. According to reporter Jon Berry, "The logic behind the New Age partnership is forceful. Our consumer affairs representatives are ready to answer any questions you may have about the company, our products, programs, recipes and more. In 1991, Refreshers Fruit Juice Drinks and Ruby Red Grapefruit Juice Drink came on line. Email Us. Ultimately, Ocean Spray was fined $400,000; the company also donated $100,000 in water-treatment equipment to the town of Middleboro. It was speculated that PepsiCo planned to distribute single-serving packages of Tropicana juices and drinks, which would directly compete with Ocean Spray products. Throughout colonial times, cranberries also became widely used in tarts, preserves, and sauces. Privacy Policy. The co-op fought vigorously to retain the title during the decade, as new competitors entered the fray, with a growing number of product introductions, including Mauna-La'i, a guava-lemon drink; Firehouse Jubilee, a tomato drink; Ocean Spray Liquid Concentrates; and Cranberry Fruit Sauces. Our consumer affairs representatives are ready to answer any questions you may have about the company, our products, programs, recipes and more Ocean Spray Contact Us | Ocean Spray… A manufacturer of fruit concentrates and purees, Milne was once primarily a grape business but grew under Ocean Spray to process cherries, blueberries, blackberries, plums, raspberries, strawberries, and cranberries. Copyright (c) 2019 Company-Histories.com. Write Us. Between 1963 and 1968 the company committed itself to the consumer drinks market with Cranberry Juice Cocktail, Cranapple, and Grapeberry (later changed to Crangrape). Keep out of your mouth and eyes (may burn). This agreement offered Ocean Spray a relatively inexpensive opportunity to increase its individual serving segment, which at the time of the agreement accounted for roughly $100 million in sales, through vending machine, convenience store, and related outlets. 25. Other innovations included techniques to boost crop yields and forecast harvest results. But its strength has been notable only in supermarket aisles. Ocean Spray Cherishes its Past and Present in Celebration of International Women's Day LAKEVILLE-MIDDLEBORO, Mass., March 7, 2019 /PRNewswire/ -- Ocean Spray values its deep-rooted legacy of powerful women in the workplace. He began applying sand manually and found he could grow cranberries that were larger and juicier than those found elsewhere. Nantucket, whose younger clientele complemented the typical consumers of Ocean Spray products, would continue to operate independently. During the 1850s, cranberry cultivation spread to Wisconsin; three decades later, farmers in both Washington and Oregon began establishing cranberry bogs of their own. The result was a state-of-the-art software program called CoverStory that offered market information from universal product code (UPC) figures and trends. Lots of recipes to make cranberries the ingredient that gives a special touch to your meals and drinks! Discover our … campaign. As consumers, we often take for granted all the hard work that goes into building a great company. The NCA, with a membership nearly double that of its modern-day variant, continued to sustain itself throughout the 1950s principally as a seasonal business that revolved around the Thanksgiving and Christmas holidays. Ocean Spray Cranberries, Inc. is a marketing cooperative owned by more than 900 cranberry and citrus growers from throughout the United States and Canada. Ocean Spray and Warner-Lambert joined forces to debut Fruit Waves hard candy in 1994. 233 Ocean Spray reviews. The innovation captured a new segment of the juice-drinking public, children, and has since become a staple of the Ocean Spray product line. A leader in the marketing of shelf-stable juice drinks, Ocean Spray Cranberries, Inc. is responsible for 75 percent of the cranberries sold worldwide. A minor setback occurred in 1979 when the Federal Trade Commission, as part of an investigation of all agricultural cooperatives, threatened an antitrust action against Ocean Spray. The history of Ocean Spray is naturally tied to the history and lore of the cranberry, an unusual Native American wetland fruit. Because of the rising prominence of the cranberry and the Ocean Spray label, the cooperative renamed itself the National Cranberry Association (NCA) in 1946. Use Ocean Nasal Spray (sodium chloride nasal) as ordered by your doctor. Call Us. On November 9, 1959, the newly-named Ocean Spray Cranberries, Inc. was faced with its first major crisis. In July 1998 Ocean Spray acquired Sydney, Australia-based Processing Technologies International, a leading food technology research company and holder of the patents to the technologies used to create Craisins. These deals proved that Ocean Spray was not going to rest on its cranberry laurels. In March 1998 the co-op announced that it had signed tennis star Martina Hingis to a three-year spokesperson contract. ¡Bienvenido a la página oficial de Facebook de Ocean Spray! Surprisingly, Ocean Spray and PepsiCo announced in March 1998 that a three-year extension had been reached on the distribution agreement. Ocean Spray also increasingly sought out joint ventures to extend its product line. The co-op joined with Nabisco in 1993 to market a cookie called Cranberry Newtons. Who bought or sold Ocean Spray this quarter? Read all information given to you. Under no circumstances does any information posted on stockzoa.com represent a recommendation to purchase or sell a stock. Among such pioneers were Benjamin Thomas and John Webb. The information on this site is not intended to be, nor does it constitute, investment advice or recommendations. Ocean Spray | Welcome to the Official Ocean Spray Pinterest Page. The guiding philosophy was to compete against both the large soft drink and orange juice markets not through product imitation but through product diversity. Surprise your taste buds with the sweet, delicious taste of Craisins® Bullock had to contend with the after effects of poor cranberry harvests in two of the previous three seasons, which forced Ocean Spray to delay some product introductions. The innovative, entrepreneurial spirit of our founders remains rooted in our cooperative's culture and our commitment to be a farm-to-family, health and wellness company. However, Ocean Spray's earlier successes had now created the problem of overproduction. One of the most important developments for Ocean Spray came in 1985 with its acquisition of Milne Fruit Products, Inc. of Prosser, Washington. However, since the addition of grapefruit growers to the cooperative in 1976, the company has displayed an increasing tendency to develop a broad fruit-oriented product line to fortify its presence in the consumer market. The company had 470 employees working at … Formed in 1930, Ocean Spray is now the world’s leading producer of cranberry juices, juice drinks and dried cranberries and is the best-selling brand in the bottled juice category. Hingis' first promotion for Ocean Spray involved the 1998 debut of Ruby Red & Tango Grapefruit Juice Drink, the third member of the Ruby Red line. The co-op believed that the purchase violated its agreement with PepsiCo. The Ocean Spray name was conceived by a Boston lawyer named Marcus L. Urann, who gained a reputation as the "Cranberry King" for a cranberry sauce he packaged in tins and marketed under the brand as early as 1912, as well as for his later promotions. It currently has over 700 member growers (in Massachusetts, Wisconsin, New Jersey, Oregon, Washington, Florida, British Columbia and other parts of Canada, as well as Chile). Craisins® Dried Cranberries. Treat yourself with Ocean Spray®! It's an exciting time at ocean spray. Company profile page for Ocean Spray International Inc including stock price, company news, press releases, executives, board members, and contact information Ironically, "The History of Ocean Spray Cranberries" records that a membership newsletter dated December 1957 had actually alerted growers to the dangers of aminotriazole--then an unapproved weed killer--which, if used, could "cause needless expense to your cooperative and result in the condemnation of your crop." All of us at Ocean Spray appreciate your message and will do our best to respond ... please have a parent or guardian submit your request. The resort gently unfolds around the enchanting beauty of a 5 acre lake, glistening like a dazzling sapphire, mirroring elegant villas, lush foliage, exquisite flora and fauna. Ocean Spray is a cooperative of more than 700 cranberry producers from North America and Chile. In December 1997 Ocean Spray acquired a major interest in Nantucket Allserve Inc., a juice drink company based in Cambridge, Massachusetts, and famous for its offbeat "Nantucket Nectars" line of single-serve drinks, including Orange Mango and Protein Smoothie flavors. In the area of market research, crucial in a brand-driven industry, Ocean Spray decided to take advantage of new database technologies by entering into a joint venture with Information Resources of Chicago. A program called Right Turn Only (RTO), dedicated to quality improvement, problem-solving, and teamwork, was adopted to aid Ocean Spray in remaining competitive while fostering an open working environment. Past performance is a poor indicator of future performance. The merger would also allow for greater marketing clout. During that same year, the company also began marketing fresh cranberries, in cellophane packaging, for the first time. A delay by Urann in transferring the Ocean Spray trademark jeopardized the merger for a short time; however, by August, Cranberry Canners, Inc. had been formed and Ocean Spray's survival was thus ensured. Ocean Spray is committed to protecting your privacy. Since that event, Ocean Spray has become an industry leader in promoting environmentally sound operations, and has spent more than $26 million upgrading waste-treatment facilities. In 1930, Elizabeth F. Lee … About us. 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